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Surpassing ordinary amateur image editors, it features: TechRadar was able to obtain a special preview of Affinity Photo and get a look at its much talked-about features before anyone else. Nonetheless, that has resulted in a distinct disadvantage, in Photoshop’s performance in today’s world. To be fair, Adobe - or anyone else - couldn’t have foreseen the stellar evolution in computer science when it released Photoshop 25 years ago.
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As a result of this old-school design, Adobe today is having a hard time adapting its software to leverage all of the possibilities found in modern-day computing tech. According to Ashley Hewson, Serif’s managing director, the reason Photoshop isn’t anywhere near as fast is its old-school, 25-year-old architecture. One of the first things users should immediately notice is the tool’s speed.
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To that end, Brightman invites users to download this Mac-exclusive design tool and then sound off about their experiences with it on the company’s forums.
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Serif will also collect feedback from the public beta version to enhance the use of Affinity Photo for the professional environment. According to Serif’s head of Affinity development, Tony Brightman, the company’s plan is for Affinity Photo to eventually be the go-to photo editor and creative work tool for everyone, but with a greater emphasis on professionals. If it can at least duplicate the success of Affinity Designer, which has already been named the number two Mac app for 2014, it’ll be yet another victory for Serif in a short period of time. Serif wants Affinity Photo to be a hit with as many people as possible. That’s a value proposition worth listening to, for sure. In fact, the software maker is downright bold about what it says are several features of Affinity Photo that outclass Photoshop in every way. Serif isn’t shy about its intentions of taking Photoshop market share away from Adobe.

Releasing Affinity Photo as a free, beta version should help spread the word about it faster than usual, as will the fact that this app isn’t merely trying to be a dumbed-down alternative to Photoshop or just mimic its already well-known features. After the February 9 launch of Affinity Photo, it may turn out to be at least as well-received as Affinity Designer, maybe more so. The latest design tool from Serif, best known for its Affinity Designer tool, Affinity Photo is a Mac-only alternative to Adobe Photoshop. All this may be about to change, as one, prominent challenger is now trying to take market share away from the Adobe graphics editor: meet Affinity Photo. That’s because it’s virtually ubiquitous in photo-editing circles, with its name even being turned into a verb for easy, colloquial reference. Serif Affinity Photo 2.0.Photoshop’s been the king of image editing for a long time now: 25 years, to be exact.
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Processor: Multi-core Intel series or higher, Xeon or AMD equivalent.
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